Denim enthusiasts at Kassim Denim have introduced Atomic, a process flow that reduces the dye usage, eliminates the dry process and accelerates time to market. The process will revolutionize the denim industry by digitizing the denim finishing process.

At the yarn stage, we play with the twist and dye the yarn to the surface only, this eradicates the dry process and makes the fabric cordial to laser. We can achieve the desired whiskers, chevrons, scrapping and blast effect similar to the dry process done by hands; making the manufacturing process more environmentally viable, socially responsible and financially sound.

The entire process from concept to consumer time is reduced drastically. With our strong commitment to excellence and a highly innovative approach, we are marching towards a sustainable and more responsive supply-chain while maintaining quality of our product.