Environment survival plan, fuelled by Denim.
In an abused but resilient planet, our search is for organic alternatives.
It all begins with the seeds that are neither genetically modified nor treated with pesticides. Instead natural-predators and trap crops are prescribed to combat pests. Cotton flowers are tackled with care, our farmers rely solely on seasonal freezes and enjoy a 50% increase on their income.
It does not stop here. From the natural indigo dyes to the environment friendly ozone washes to the sewing thread used. Everything associated with our denim at Kassim is organic. All created by meticulous and comprehensive research for sustainable, ethically glamorous fibers.
Eco-smart denim because eco is hyper-cool.
You are cordially invited, to wear your conviction in style.