THE BIRTH OF
THE MODERN JEAN
There is no plan for the world’s destination.
It has been created by individuals with an end which is unknown. The story had to be discovered. We did not know how, we just knew that we had to. We believed in challenging the received view and challenging it loud. We want to lead the way to a more conscious world where everyone wants to take the challenge and make the change.
The Modern Jean is our most sustainable yet.
It is performance-based designed with the ability to stretch your limits beyond that of your imagination. By inducing sustainable practices in supply chain from organic cotton, a unique PURE INDIGO DYEING process which uses 60% less water and no salt, it has been made into an all gear sustainable denim that can amazingly provide unimaginable comfort while enhancing performance at the same time with a darker shade.
- Pure Indigo Dyeing Process
- Darkest Shade
- Sustainable Washing Techniques
- Safe and Fair Working
- Biodegradable 3D Printed Button
- Zero Emissions
- Organic Reducing Agent
- Renewable Energy