Values

We believe in challenging the received view and challenging it loud. The moral fibre woven into our culture has helped evolve a culture of trust and longevity between our team and clients.

While ability comes natural to all, it’s our courage that set us apart. It took guts to start a vertically integrated unit but we stood up to it. We continue to make bold decisions on the fringe.

We think it’s important to take responsibility for our actions, both when it comes to environment and human rights. Our ecologically sustainable denim production gives back to earth 300,000 gallons of water per day. Out of love, respect and affection for our environs we strive to increase the use of organic cotton every year. Our long term vision is one clear goal – to use organic cotton only.

We actually enjoy work. Is it the genes? Environment or both? Well, if genetics load the gun, environment pulls the trigger. We encourage a work environment which is open to opinions and ideas and where everyone is respected and encouraged for the richness of their diverse backgrounds.